Forbes contributors publish independent expert analyses and insights. I write about how AI will impact people, business and society. When the Harris Poll surveyed marketing executives at last week's ...

Most CMOs are implementing AI in some way, using it for daily tasks or to increase efficiency in marketing approaches. However, the lack of communication between CIO and CMO means many companies are ...

Forbes contributors publish independent expert analyses and insights. Isaac Mizrahi writes about multicultural marketing and business. The signs of an economic recession are becoming increasingly ...

Discover why AEO is vital for B2B CMOs to win AI answer engines and secure buyer trust in the age of AI-driven decisions.

Belief in AI is strong, but most pilots stall. CMOs are tightening idea qualification to focus on growth, readiness and scale. Despite the promise of AI in digital commerce, many organizations ...

Marketing can’t fix a broken product or poor customer experience — alignment is essential. Modern CMOs must lead across teams, shaping product, pricing and customer journeys. Influence isn’t given — ...

B2B CEOS and CMOs don’t disagree on growth. But they’re measuring different games entirely. The former is playing quarterly ...

The brief tenure of the digital-era chief marketing offer (CMO) is a warning signal. Behind it often lie patterns of misalignment, vague expectations and an increasingly fractured scope of ...

Discover how CMOs in 2026 are transforming the landscape of marketing by prioritizing award-winning campaigns that not only ...