ZenithOptimedia has promoted Sébastien Danet, the president of ZenithOptimedia France and chairman of VivaKi France, to the additional role of chairman of the new sub-network containing Walker Media.

Led by Richard Shotton, who will provide a full range of marketing services including media planning and buying, brand tracking, econometrics, SEO, PPC and conversion rate optimisation, ...

The media-buying arm of Publicis Groupe dramatically reduced its adspend forecast from 4 per cent to 0.2 per cent globally. This translates to a US$21 billion drop due to the fallout from the ...

ZenithOptimedia has upgraded its forecast for global advertising growth for the second time in a row, now eyeing a 2.2% improvement in 2010 to $456 billion, up from 0.9% previously. By Georg Szalai, ...

LONDON: ZenithOptimedia’s new Advertising Expenditure Forecasts predicts that global adspend will grow 4.9 percent to reach $545 billion in 2015, thanks to the rise of mobile advertising and social ...

The new report identifies the top 19 digital markets across the globe, ranked according to a combination of absolute size and percentage of total ad spend taken by internet expenditure, examining how ...

InterContinental Hotels Group has appointed ZenithOptimedia as its new media services agency. From 1st September 2004, ZenithOptimedia will commence working with the Group, overseeing and managing ...

ZenithOptimedia has a deal to gain proprietary access to data from digital ad company Collective that could help the agency group better target TV viewers, based on their online behavior. Analytics ...

He had been working at Mediacom as planning director, and will now be in charge of client Nestle. “I am really excited to be joining ZenithOptimedia. When speaking to Ian Perrin and his team I was ...

Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s latest Advertising Expenditure Forecasts report, published today. Yes, this represents a “minor downgrade” from ...

ZenithOptimedia Group is refreshing its marketplace branding with the new addition of a “Live ROI” tagline to underscore the shop’s real-time ROI accounting capabilities. The Publicis Groupe-owned ...