Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.

Ford Motor is keeping the F-150 Lightning, but changing its technology. It plans to add thousands of jobs and enter this new business.

The move comes as a response to the Trump administration’s waning support for electrification and a weakening consumer market.

Three electric vehicles are gone as the automaker pivots to hybrids, range-extended trucks, and battery storage in a sweeping strategic reset

New electric vehicles now feature immersive technology that makes your driving experience seamless and safe. Some cars feature augmented reality technology, which can scan for obstacles nearby. SEE ALSO: Experts say electric vehicles costs are going down. Here's why you should consider one

Detroit’s pivot toward high-margin SUVs may lift short-term profits, but it risks leaving American brands dangerously behind in the global EV race.

The Dearborn, Mich., carmaker’s electric vehicle sales continued to sink in November, as the company weighs scrapping the electric version of its F-150 truck following the expiration of a federal tax credit for electric vehicles.

Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer demand for the vehicles.