Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Professors from packaging science, graphic design, and industrial design worked together to provide students with a unique opportunity for collaborative design. Karen Proctor, professor of packaging ...

Packaging is no longer about wrapping products nicely. Your product packaging helps you enhance the brand’s visibility.

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

Product identification and branding: Your packaging should clearly communicate what your product is and who it’s for. It should represent your brand’s values, aesthetics, and story. An ambiguous or ...

Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while ...

Imagine you are a packaging veteran consulting for a beverage brand that wants to redesign its flagship 500-mL/16.9-ounce PET bottle for maximum sustainability. What strategies should your client ...