Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS ...

The Art of the Opt-In finds that trust, timing, and restraint at sign-up shape engagement, data quality, and retention across email and SMS The opt-in moment sets expectations for the entire brand-cus ...

View the full release here: "As tracking and re-targeting become more complex, the opt-in stands out as one of the few moments when a brand can earn a direct relationship - with permission," said ...

Aetna®, a CVS Health® company (NYSE: CVS) today announces the introduction of an industry leading, fully-digital benefits onboarding experience for four million members during the 2026 welcome season.

British consumers are most likely to opt in to email communications, according to a new report from Intuit, the company behind Mailchimp and QuickBooks.

The ​World Economic ‌Forum has launched an ​independent investigation into its CEO ‍Borge Brende to clarify ​his relationship ...

Sunderland City Council’s Labour leader has hit back at accusations from Lib Dem councillors that residents are paying more ...

Class members may receive up to $75 per text from Kaiser Foundation Health Plan Inc., which a lawsuit claims caused "disruption of daily life." ...

ChatGPT users may soon start seeing ads in their chats, as OpenAI announced on Monday that it’s officially beginning to test ads on its AI platform. They’ll appear as labeled “sponsored” links at the ...

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