A/B testing is employed to compare multiple versions of a single variable, for example by testing a subject's response to variant A against variant B, and to determine which of the variants is more …

Sep 22, 2025 · A/B testing is an experiment in which marketers split their audience and create multiple versions of a particular variable in a campaign to test the effectiveness of that variable and determine …

Nov 12, 2025 · A/B testing (also called split testing) is comparing two versions of a web page to figure out the better performing variation. Learn more with examples.

A/B testing (also known as split testing or bucket testing) is a methodology for comparing two versions of a webpage or app against each other to determine which one performs better.

May 6, 2025 · A/B testing is a solidly established experimentation method to compare two versions of a system or variable, such as a computer algorithm, a predictive analysis model, or even the design of …

Jul 23, 2025 · A/B testing or split testing, in a nutshell, is a means to compare two iterations of an email, website, or other marketing asset and assess the performance differences between them.

Aug 11, 2025 · In an A/B test, A is usually the control — the existing version of whatever you’re testing. B is the variation — the change you believe might perform better.

Dec 10, 2025 · A/B testing, sometimes called split testing, is a marketing strategy that can improve campaigns and, in turn, drive customer engagement and sales. Explore its uses and benefits for a …

Jun 24, 2025 · A/B testing (split testing or bucket testing) compares two or more variations of a digital asset (like a webpage, app, or email) to determine which achieves better outcomes, such as higher …

Apr 4, 2025 · A/B testing is a controlled experiment comparing two versions of a digital asset to determine which performs better. It involves randomly dividing users between a control version (A) …