Puma is recruiting beta testers for its self-lacing sneakers
Puma is recruiting beta testers for its self-lacing sneakers
Apr 18, 2019
EngadgetRichard Lai
Challenge: PUMA Group wanted to scale its fan co-creation experiences from in-person events to a global digital audience, empowering its community to engage with the brand in a new way. Solution: PUMA built the AI Creator app using Google Cloud's AI Hypercomputer, Vertex AI, and Gemini. The application allows fans to design a unique 3D football kit in under 60 seconds—and for the first time ever, an AI fan-designed kit will be worn on-pitch by Manchester City in the Premier League. The platform
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