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0:26
@aicxo on Instagram: "Bud Light’s 2004 “Dog Trick” Super Bowl spot was a 30-second ad costing $2.3 million, strategically designed to reinforce the brand’s positioning around spontaneity, friendship, and relatability rather than traditional product-centric messaging. By featuring a dog named Fergus who ignored all commands except fetching a Bud Light, the brand distilled its entire value proposition into a single behavioural insight: people choose Bud Light for what really matters - simple, effo
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