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Let me break this down from our side, because this happens more often than it should. “Hey, I don’t think I need much this month. Can we just cancel the invoice?” On the surface, it sounds reasonable. But here’s the reality: that’s not how retainers work, and pretending it is undervalues everything we bring to the table. When you sign a retainer, you’re not just paying for posts. You’re paying for access, for headspace, for priority. The work doesn’t start and stop with what gets published. It’s
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